Apply Audience Intelligence to Your Media Planning

Developed to increase the efficiency of strategic media campaign investments, PLAN has been developed with sophisticated reach and frequency engines and algorithms that deliver a comprehensive overview of your media campaigns and investments.

Combine Digital and Traditional Audiences 

To refine targeting, unify strategies, and allocate spend more efficiently, you can combine digital and traditional media audiences, achieving a more holistic understanding of target attributes across channels. Create more impactful, personalized plans for successful media campaigns and implementation strategies.

Build Media Plans Using a Single Media Currency

Leverage advanced algorithms to maximize the unique reach-building characteristics of digital and traditional media types. This enables you to achieve a single reach, impressions, frequency, and GRP currency for your entire media campaign investment.

Gain Access to the Largest Research Data Hub

Tap into our expansive network to harmonize media currencies across 30+ digital and traditional touchpoints. Optimize your media investments based on work we’ve already done in collaboration with global research partners to create reach and frequency calculations for various media and consumer surveys.

Optimize Your Plans With The Industry's First ESG Scores

As trillions of dollars in assets are evaluated based on environmental, social, and governance criteria in the coming years, you gain a significant edge with the ESG scores in PLAN. Based on our strategic collaboration, you can integrate ESG data into your media campaigns to align investments on societal values and financial objectives to drive better outcomes for many. (*This service is available in the UK only.)