Discover What
Makes Your
Audience Unique
in Seconds

DISCOVER is an audience intelligence solution that combines complex signals from search, social, and digital behavior to unlock timely and meaningful insights about audiences in just seconds.

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Overview

Identify New Audiences in a Fragmented World

DISCOVER leverages proprietary algorithms to process millions of online interactions and deliver comprehensive insights, normalized to general populations. The results span demographics, psychographics, products and services, and media and influencers to give you an instant portrait of the complex audience segments you need to know about.

Create New Opportunities with Micro-Segmentation

Increase engagement and conversion by tailoring your marketing strategies more precisely — and making sure specific audience sub-groups get messages that resonate according to their preferences.

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Create New Opportunities with Micro-Segmentation

Create Stronger Influencer Partnerships

Identify influencers that truly align with your brand goals and values. Assess the quantity and quality of their followers with ease. Build meaningful connections with influencers who will resonate with your audience, amplifying your brand's credibility and relevance.

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Separate the Signal From the Noise

Achieve a clear understanding of – not just what people say, but – what they do. Understanding both stated preferences and repeated behaviors provides deeper insights into motivations, traits, and preferences. The instant clarity you get will help you seize viral trends, identify brand advocates, and refine conquest strategies.

Apply Advanced Data Fusion

Drive more wins by actively analyzing your brand portfolio and staying apprised of any emerging challenger brands. Enrich key strategic segments from MRI-Simmons, GWI, or Kantar with rich and culturally timely data with proprietary fusion — which enables you to integrate the power of consumer surveys with insights from new and niche topics.

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Key Features

Strategic Audience Insights

Powered by AI, instant dashboards, and cutting-edge features, DISCOVER transforms complex signals into instant data and visuals that describe emerging trends and cultures.

Expansive Global Sample

Gain actionable insights to optimize your marketing strategies through an expansive global sample that delivers a clearer picture across 20+ countries.

Comprehensive Audience Definitions

Find and match the right audiences to your strategic initiatives at a time when interests, attention, and behaviors are constantly changing.

26m+ Segmentation Dynamics

Surface audience demographics, media consumption, brand affinities, online behaviors, psychographics, and highly relevant interests across 26 million segmentation dynamics.

Key Drivers Behind Posts

Achieve a clear understanding of what drives the people behind conversations, including their media habits and brand affinities.

U.S., U.K., & Global Snapshots

Achieve unparalleled coverage with presence across 20 top global markets.

Interest Meets Consumption

Append new and niche insights from brands to influencers to your preferred subscription based studies and segments.

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