Drive TV and Radio Revenue with Telmar's Inventory Management Optimization

Adloc enables delivery of maximum campaign results with minimal allocation of broadcast airtime. By leveraging this capability, broadcasters and sales houses can harness their remaining inventory to increase revenue by up to 30%, while still adhering to their clients' objectives and constraints while increasing placement quality.

Maximise Productivity Through Automation

Adloc inventory optimizer can allocate thousands of spots across hundreds of TV channels or Radio to a degree of both precision and increased value that cannot be replicated through manual allocation. In addition,  by optimizing inventory allocation, you have the freedom to create innovative packages to sell the remaining inventory.

Improve delivery of client TV/Radio objectives and constraints

Achieve complete control over prioritizing airtime allocation by client, guaranteeing that high value clients receive a greater share of the most impactful audience breaks.

Maximize Spot Allocation Efficiency with Cutting-Edge Automation

Strategically arbitrate airtime to meet the diverse objectives of all clients, balancing distribution among agency partners to prevent any one client brief from being prioritized over another.

Automatic Inventory Optimization

To achieve peak spot allocation, Adloc harnesses a blend of linear and nonlinear mathematical algorithms. These algorithms navigate various constraints, encompassing legal, commercial, aesthetic, and contextual factors. Through a series of iterative processes, Adloc refines all objectives until it achieves the best solution. Adloc reacts to market needs with flexible rules that are configured for specific business situations (High demand, low demand)